Routes & Roots Festival 2026
BE PART OF
EAST AFRICA'S
CULTURAL STAGE
Align your brand with culture, creativity, and the future of East African tourism at a festival that moves with the region.
Position your brand at the forefront of East African culture
Routes & Roots Festival is a multi-city, multi-year platform — giving partners not just a one-off event, but a growing regional brand association across East Africa's most dynamic cultural and tourism markets.
With 5,000–8,000 attendees in Year 1, international media coverage, and a rotational model that expands your reach with every edition, this is one of the most scalable partnership opportunities in the region.
Signage, activations, and branding across all stages, cultural zones, the food pavilion, and tourism expo throughout the 3-day event.
Name a stage, sponsor a cultural zone, or own a specific experience — from the Rwenzori Sunset Concert to the craft village.
Coverage across regional media, international travel publications, influencer networks, and the festival's own digital channels.
Position your brand alongside the values that matter to the next generation of East African consumers and the global diaspora.
Choose your level of impact
Every tier is designed to deliver measurable brand value — from grass-roots visibility to headline ownership.
We understand every brand has different goals. We build bespoke partnership packages — from product sampling zones to dedicated digital campaigns to multi-year deals across future cities.
Who should partner with us?
Routes & Roots is a natural fit for brands and organisations aligned with culture, people, and the African story.
Digital connectivity, mobile money & streaming platforms
Drinks brands, lifestyle & FMCG products
Airlines, travel agencies & booking platforms
Government tourism agencies & hospitality brands
TV, radio, digital media & streaming services
Banks, fintechs, insurance & mobile money
Green brands, conservation & eco-tourism
Cultural preservation, youth & community development
Bus companies, ride-hailing & logistics partners
Universities, cultural research institutes
Healthcare brands & wellness companies
If your brand aligns with culture, community & East Africa — let's talk.
Become a Partner
Fill in the form below and our partnerships team will be in touch within 48 hours.